Why Do I need Social Media for My Salon?


Why Do I Need Social Media? - Let's start with Twitter . . .

Some small businesses do not understand the buzz around social media. They think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful marketing tools to add excitement to their business and set them apart as a destination, not just another store front. The potential impact social media could have on your salon’s traffic and inevitably new customers, is significant. The first and easiest platform to begin your social media marketing is Twitter. Here are just a few reasons a social media solution can help make your salon a special destination.

For instance, did you know?

U.S. Internet users spend 300% more minutes on blogs and social networks than on email
67% of U.S. Twitter users are more likely to buy a brand or frequent a specialty retailer they follow
79% of U.S. Twitter users are more likely to recommend brands and shops they follow
Social media amplifies your business. It allows for you to establish and foster a more personal relationship with your potential customers, and when done correctly, can generate more buzz and ultimately more customers. Social media has become a major part of our spending culture, and if you aren’t already - it is time for you to capitalize on it.

Step #1: Setting Up Your Twitter Page

Twitter is very different from Facebook, especially for businesses like salons. It tends to attract a more diverse mix of active consumers waiting to learn about the newest salon events, products, specials and latest trends in styling. It’s also the fastest and most immediate form of social media communication.

It is important for you to establish a relatively casual and fun atmosphere on your Twitter account; it will create a more informal, yet personable and comfortable relationship with customers that will encourage them to want to engage with you often.

Folks on Twitter follow influencers and key experts in the things and places they are interested in. It is vital for you to establish relationships with your followers as the leader in local salons – the salon of choice!

Step #2: Setting Up Your Facebook Company Page

Like Twitter, you might think of Facebook as a place to connect with friends and have fun (and it is). But also like Twitter, Facebook is also becoming a powerful marketing tool. One that can be just as effective for a small salon business as it is for the world’s biggest corporations.

We all know the story; Facebook began on a collage campus in the early 2000’s. Students used it to share information about themselves and what was going on in their lives. And that’s how it was first used, rapidly growing in users from colleges all across the country.

Then the big idea turned into an even bigger idea. The parents of all these college kids saw how easy it was and how much fun it was and they moved in. In fact, you might be surprised to learn that 46% of Facebook users – almost half – are over the age of 45… you know; “old folks”… lol J. Then, when they (“we” for some of us) got involved… well, the rest is history (current history that is).

Key Concepts and Statistics You Should Know

  • Facebook has approximately 900 million active users
  • 3.2 billion Likes on average are generated by Facebook users every day
  • The average Facebook user has 130 friends
  • 57% of Facebook users are women

So, how can Facebook help your Salon?

  • Help people who are searching for your products or services find you
  • Connect and engage with current and potential customers
  • Create a community around your business
  • Promote other content you create, including product reviews, articles on new styles, or to promote special events at your salon
  • Generate leads for your salon

On Facebook, Profiles are meant for people and Pages are meant for businesses. Creating a Page is completely free, but will require some time to build and maintain.

To learn concepts, statistics you should know and how to best use Twitter and Facebook to market your salon, follow us on Facebook.