Why Do I Need a Facebook Page for My Salon?
Sep 26th, 2013

Like Twitter, you might think of Facebook as a place to connect with friends and have fun (and it is). But also like Twitter, Facebook is also becoming a powerful marketing tool. One that can be just as effective for a small salon business as it is for the world’s biggest corporations.

We all know the story; Facebook began on a collage campus in the early 2000’s. Students used it to share information about themselves and what was going on in their lives. And that’s how it was first used, rapidly growing in users from colleges all across the country.

Then the big idea turned into an even bigger idea. The parents of all these college kids saw how easy it was and how much fun it was and they moved in. In fact, you might be surprised to learn that 46% of Facebook users – almost half – are over the age of 45… you know; “old folks”… lol J. Then, when they (“we” for some of us) got involved… well, the rest is history (current history that is).

Key Concepts and Statistics You Should Know

  • Facebook has approximately 900 million active users
  • 3.2 billion Likes on average are generated by Facebook users every day
  • The average Facebook user has 130 friends
  • 57% of Facebook users are women

So, how can Facebook help your Salon?

  • Help people who are searching for your products or services find you
  • Connect and engage with current and potential customers
  • Create a community around your business
  • Promote other content you create, including product reviews, articles on new styles, or to promote special events at your salon
  • Generate leads for your salon

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On Facebook, Profiles are meant for people and Pages are meant for businesses. Creating a Page is completely free, but will require some time to build and maintain.

ULTRONICS hospital-grade cleaning/disinfecting systems and infection control products are designed to meet the ever-changing demands of salons, spas and barber shops. Our passion for quality and excellence continues to drive new product development.

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From your friends at ULTRONICS. It’s our business to help your business be more successful.

Tags: salon marketing, social media marketing your salon, Facebook for salons

Category: Facebook for salons, Salon Marketing, social media markieting your salon